But are these visual elements effective? How do they benefit us?? What ‘s their impact? And finally, what leads us to believe that they play a relevant role in user interaction with the product we design?
To answer these questions, I’ve gathered some of my experience, interviewed designers of large and small design teams; and I’ve looked into some research about user behavior. With that, I’ve listed 5 reasons to explain why Visual Design is so important regarding user behavior and the overall product experience.
In this article we’ll go over how visual elements:
- Speed up data perception
- Retain data for much longer
- Trigger pleasure
- Guide attention
- Make user interface universal